Hi everyone!
My name is Denis de Souza. I'm the artistic director of Color Wow and I'm so excited to introduce our Root Cover Up to you on QVC.
I'm a colorist at the Andy Lecompte Salon in Los Angeles, CA. Working in L.A. means a lot of my clients are in the entertainment business.
Whether you’re an actress going for a big audition, a busy mom who doesn’t have a lot of time for herself, or someone who simply never wants to see a single gray hair, every woman wants her hair color to look perfect 365 days a year.
Ask any woman and she'll tell you the biggest complaint about color-treated hair is dealing with gray roots and regrowth. Color Wow Root Cover Up is like a colorist in a compact. It’s a revolutionary professional powder compound that covers roots instantly.
This is the product I've been waiting for all of my professional life. Root Cover Up features a unique oil-based, non-waxy formula that stays in place, creates multidimensional shine, and looks completely natural. Each of the four shades contains a number of colors and pigments to ensure blending with the tones in your own hair. It’s extremely portable and easy to use, which makes it ideal for travel and last-minute, on-the-go fixes.
When I color a client's hair, we both want it to look as good as it can for as long as it can. This line was created to keep your hair color “wow” every day, whether you want to hide your grays or keep your highlights looking fresh.
I hope you’ll give it a try and see for yourself. If you do, let me know what you think!
Prepare to be wowed!
—Denis de Souza, Color Wow Artistic Director