Do you remember making lists of favorites when you were a girl?
~ Favorite color (hot pink)
~ Favorite holiday (4th of July)
~ Favorite subject in school (English)
~ Favorite TV Show (Full House)
Lists of favorites have always been fun and exciting, telling a story one question at a time! One day at the office, we made our own list of favorites. YOUR favorites. A list of our favorite stories you’ve shared - on Facebook and in emails, in letters and in person - about how IT Cosmetics has changed your life. And this list is how we came up this Today’s Special Value! IT’s all about you…and your favorites!
YOUR FAVORITE FEATURE: LIFE CHANGING COVERAGE
When you need real coverage, finding something that doesn’t crease, doesn’t crack, and doesn’t require layers and layers of product is a quest, this beauty mission impossible. So when we hear from you that IT foundations and concealers deliver the real results, the real coverage promised, it means the world to us! Complexion perfection isn’t just a turn of phrase for IT. It is our life.
Bye Bye Under Eye has changed the way so many women have considered coverage. You have voted this as the Customer Choice Award Winner for Best Concealer THREE years in a row! The promise of full coverage without creasing or cracking…The promise of full coverage that looks and feels like your skin even when you are up close with the ones you love…The promise of full coverage that treats your skin with anti-aging ingredients while you wear it. We made these promises to you and asked for your trust to try IT. In four years, you have made Bye Bye Under Eye the most famous product in the entire IT Cosmetics line. Life changing coverage is no longer this unattainable beauty hope. IT is here!
YOUR FAVORITE SKIN BENEFIT: SPF 50 PHYSICAL ONLY SUNSCREEN
Sun protection is important. You know it. We know it. Everyone knows it. But it can be an extra, sticky, smelly, goopy step! Infusing SPF 50 physical only sunscreen with UVA/UVB broad spectrum sun protection is one of the benefits of IT Cosmetics that you have celebrated. Finally! High SPF protection in your coverage, but because it’s physical only sunscreen, it’s never sticky or smelly or greasy! To thank you and to make it even easier to protect your skin, we’re introducing Celebration Foundation SPF50! This hydrating powder foundation is your flawless full coverage AND full sun protection in 30 seconds! At IT Cosmetics, IT’s all about your skin every day. What your skin looks like with beautiful coverage. What your skin feels like with amazing treatment benefits. And protecting your skin in every way we can!
YOUR FAVORITE SURPRISE: SIMPLE STEPS MAKE A HUGE DIFFERENCE
We have loved hearing from so many of you who have told us that these products you’ve never used, these steps you’ve skipped in the past, can transform your entire complexion. Adding warmth to your skin with the Customer Choice Award Winning Vitality Matte Bronzer gives your skin a healthy glow that fades as we grow older. Adding a flush of color to your cheeks with a brightening blush instantly makes you look younger! Choosing the right color in a formula that blurs the look of pores and imperfections on your cheeks perks up your skin – and we’re introducing the brand new Bye Bye Pores Pressed Brightening Blush to do just that! And one of your favorite tricks, light has power to change your complexion. Customer Choice Award Winning Hello Light Crème will give you the look of lift, the look of life, the beautiful kiss of radiance that goes hand-in-hand with younger-looking skin. We’ve put each of these products in one brand new palette so your award-winning must haves are all in one place!
YOUR WISH LIST – BYE BYE PORES PRESSED
When we came to QVC four years ago, there were three products that we introduced first. Bye Bye Under Eye Concealer. Brow Power Universal Brow Pencil. And Bye Bye Pores Finishing Powder. And for four years, the #1 most requested product from IT Girls has been to create a Bye Bye Pores Pressed. A compact version of the IT Girl Favorite that treats your skin to real silk, hydrolyzed collagen, and other anti-aging powerhouses while erasing the look of pores, fine lines and imperfections. We knew that this pressed version needed to be perfect, to capture every element that you love about Bye Bye Pores without losing anything of what has made this product so special to begin with! It took years but we did it. Bye Bye Pores Pressed is here and ready to airbrush your beautiful complexion!
Today’s Special Value days are exciting for all of us at IT Cosmetics because we get to show you new products, to celebrate your favorites, and say THANK YOU for all you have done. IT Cosmetics has grown because of YOU and the way you’ve spread the word about this great makeup that gives you your best skin. Today is a special day because of YOU.
XOXO
Jamie