Hello, QVC ladies! This is Liz, Guest Host for Spanx. I hope everyone is enjoying a sweet summer so far.
I’m watching “Susan Graver Style” this morning and thinking “Autumn” as I know so many of you are. Are you excited about the arrival of fall fashions? I definitely am. I’m especially excited about the September 4th debut of something very special at QVC, something that will help you look fabulous in your favorite fall fashions and feel like you’re ready to take on the world! (And who doesn’t like that feeling?)
It’s Star Power by Spanx, an exciting new brand from the shapewear experts at Spanx! Mark your calendars - the debut show is on September 4th at 3pm.
(insert photo of making its debut)
Star Power by Spanx is a collection of shaping tights, leggings, body shapers and loungewear that offers a comfortable fit and dramatic results to help you look and feel like a star! Who, I ask, couldn’t use some sparkling Star Power of their own?
Because Star Power is brand new I’ve had to do my research. I’ve been working with the remarkable women of Spanx—our designers, merchandise experts, and PR and marketing teams—to learn all about the fabulous features and benefits that make these Star Power items ultra-sleek and totally chic…and of course confidence-boosting!
(insert photo of liz taking notes)
A few weeks ago at the QVC Fall Accessories Fair I introduced our September 4th show host Sandra Bennett to the new Star Power brand. She immediately noticed some of Star Power’s glammed-up design elements and fashion-forward details. She was crazy about the Tout and About Shaping Leggings, because like every woman I know she is looking for ways to be smooth and comfortable, but also hip and stylish. I gave her a big bag of her favorite Star Power items that she can wear while on the go in China for the next two weeks training the QVC Hosts in Beijing.
(Insert photo of Sandra and Liz photo)
Here’s a sneak-peak sketch of those shaping leggings that Sandra was so eager to try. They’re seamless, incredibly soft to the touch, and feature a targeted tummy panel that help you look like a star!
(insert photo of leggings sketch)
I love the Star Power by Spanx packaging! What do you think? To me it’s bold and fun, and expresses that feeling of self-confidence—the kind that shines outward!
(insert photo of spanx packaging)
Everyone in our offices has Star Power on their minds and is eager for the big debut. Cupcake, anyone?
(insert cupcake photo)
See, I told you we had a few good men in our company of women! Below is a shot of the woman who started the shapewear revolution – our fearless, fun and generous leader at Spanx, Sara Blakely!
(insert Sara in video screen)
Sara just filmed a special message to her family of QVC viewers. To say she is excited about the debut of Star Power at QVC is an understatement! September 4th at 3pm will be the very first time that Spanx has debuted a new brand at QVC since Sara first introduced her Original Footless Pantyhose there in 2001!
So, I hope you’ll join me on September 4th at 3pm for the very first look at Star Power by Spanx….shaping made famous!
- Liz